We believe in human work.

Work isn’t going away. No matter how much we automate—or even in a world of AGI—the hardest problems will always require human creativity, judgment, and collaboration.

Yet we still work in a way that prioritises efficiency over thought—trapped in outdated habits that make deep, strategic work harder than it should be, at the exact moment we need it most.

Ashore creates space for teams to step away from distractions, think deeply, and tackle their biggest challenges.

We’re a small team backed by some of the UK’s most creative thinkers, including Rory Sutherland, Vice Chair of Ogilvy.

Our leadership team

Aled Maclean-JonesCo-founder and CEOA former Treasury political adviser, Aled left government after the birth of his first child to rethink how and where we work. Drawing on the practices of artists, writers, and musicians, his obsession is on finding the perfect spaces for focus and creativity.

Stephanie EwingCo-founder and COOIn her previous life in enterprise sales, getting the team together too often meant booking a cramped short term rental with intermittent wifi. After an early Ashore stay showed her a better way of getting things done, Steph left her job, and now leads our operations team.

Jon SherrardCo-founder and CTOIn a bustling Mexico City café, a glitchy-call on a small chair made Jon rethink our approaches to how we work. He now leads our tech team, alongside driving our approach to design and creative. If you love our brand and website, it’s him you have to thank.

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